PharmaTrack

Intelligent Insights: Tracking the Pharmacy Channel in Cyprus & Malta

PharmaTrack: Empowering Your Market Strategy with Holistic Insights

The PharmaTrack service aims to collect data from all constituents of the pharmaceutical expenditure ecosystem to provide a holistic view of the pharmaceutical market and the drivers of the trends discovered:

  • We measure the prescription activity to draw insights on the doctor specializations’ medicine prescribing patterns and patients demographics,
  • Through a sample of pharmacies, we collect and extrapolate pharmaceuticals’ spending data for the Rx & OTC products with the aim to cover the outpatient (primary care) needs,
  • We monitor Public Spending on pharmaceuticals, aiming to cover the in-patient or special treatment needs.

Based on these data flows we are able to come up with the Pharmaceutical total market spending and track the prescription activity. This data is turned into insights for your strategic and tactical positioning in the market as it provides a holistic overview of the market structure and market dynamics.  

 

Pharmacy Channel Tracking

The ‘Pharmacy Channel Tracking’ service provides insights into the pharmaceutical market spending, on a monthly basis. We are capturing retail sales and other data monthly, from a large sample of pharmacies, for all product classes distributed in pharmacies, which is then extrapolated to provide market estimates.

Our methodology ensures adequate coverage to accurately reflect market realities and market dynamics.

Based on the market estimates, we help you understand market realities and uncover new opportunities, improve your operations, reduce risk, detect trends, and predict future events.

Public Sector Spending

We track, organize, and report public expenditure and consumption data, so you can assess your performance in the in-patient and special treatment area. The “Public Sector Spending” service provides Cyprus pharmaceutical companies with a tactical and  strategic tool that monitors the public pharmaceutical tenders on an ongoing basis.

It provides alerts on new public tenders, insights on previously awarded tender results, and ongoing reporting on the overall public expenditure. Hierarchical reporting based on the ATC classification enables detailed analysis of public spending on pharmaceuticals. 

Prescription Analytics

We track and measure prescription and dispensing activity to allow a rounded view on prescribers’ substance and brand preferences. 

You can see prescription patterns in association with patient demographics and disease classification to help you understand the drivers of the pharmaceutical consumption.

Through prescription analytics insights provided monthly we help you assess your performance and shape your strategy on prescribers’ support.

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