Pharmacy Channel Tracking
Revealing market realities and empowering fact-based decision making through interactive reporting.
Our Services
Unlock the Power of Pharmacy channel Insights with Sinopsis - Your Key to Fact-Based Decisions
At Sinopsis, we understand that keeping up with market trends is essential to make informed business decisions. That’s why we offer comprehensive tracking and analysis of the pharmacy channel in Cyprus and Malta based on a solid statistical market research methodology.
We measure markets based on a panel of pharmacies specifically designed and selected to accurately represent the market structure and dynamics. By collecting and extrapolating sample data, we produce valuable insights on the market structure and trends.
We believe that data-driven decisions are the key to success in today’s competitive market. Our services equip clients with precise and actionable insights, enabling them to stay ahead of the competition. Let us help you unlock the power of pharmacy insights and take your business to the next level.
We track all the categories sold in the Pharmacy Channel
We provide comprehensive tracking and analysis services that cover all product categories distributed in pharmacies in Cyprus and Malta. Our services go beyond traditional pharmaceutical products to include all non-pharmaceutical categories, such as Food Supplements, Dermocosmetics, Oral Care, Medical Devices and all other categories distributed in this channel.
To enhance our clients’ market data navigation, we implement hierarchical reporting, using Anatomical Therapeutic Chemical (ATC) classification for pharmaceuticals, and characteristic-based hierarchies for other categories. This approach allows our clients to drill into category spending details, discover trends, and extract insights to make informed business decisions.
The ‘PharmaTrack Rx & OTC’ Service Insights & Reporting Tools
This service provides clients with comprehensive and accurate data on all pharmaceutical products. The data includes the ATC hierarchy, as well as other relevant characteristics, and is reported monthly at the sku level, for ‘Total country’ and by regions. Clients have access to a range of reporting tools, including:
- The Total Market overview dashboard,
- The Category Analysis dashboard,
- The Brand Search tools, and other custom reports.
The reports provide detailed insights into items sales, retail/wholesale value, DOT’s, shares, and distribution at all levels of the reporting hierarchy.
Added value with custom reports and an interactive reporting tool
PharmaTrack monthly reports are custom-made and provide up-to-date information on the market structure and trends. We offer subscription-based analytics through a powerful, interactive visualization tool that enables clients to explore and analyse data easily.
- Structured reporting with KPIs, share and trend analysis
- Report customization based on your reporting needs
- Online Reporting Tool for accessing all reports at any time
- Analytics support with monthly, quarterly, or ad hoc presentations
- Dedicated Customer Service Support
