Brand Introductions
Sinopsis market expertise provides a data driven approach which covers the evaluation, planning, and execution of a successful new product launch.
Our Services
Product Launch
Early and thorough launch preparation is crucial to maximizing the potential of a new addition to your portfolio. In addition, continuous tracking of the process secures a successful launch.
Building a robust foundation around these elements and supporting them with data driven insights throughout the planning and launch stages will enable your organization to set realistic targets and achieve its goals. Measuring success is also an integral part of the preparation, which will guide execution for a successful launch.
Understanding market realities and opportunities
Shape your marketing strategy with facts and supportive evidence, capitalizing on your products’ strengths and by differentiating from your competitors. Sinopsis generates insights on:
- Market size, structure and SWOT analysis
- Competitive Benchmarking: Understanding the target market
- Competitor Analysis: Analyse current brand preposition and competitors performance
- Channel analysis
- Market strategies: Analyse current market strategies covering pricing and promotional activities for the category in scope
Goals setting
Goal setting is an essential part of any successful product launch strategy. Based on a cohort analysis Sinopsis examines other launches in the same or similar product categories measuring the launch uptake curve which defines a realistic estimation of the market share gain.
It’s vital to measure your brand awareness and track progress over time so you can evaluate and optimize your strategy on a regular basis. This helps on setting realistic goals for the launch such as Return on Investments, Market penetration goals , Operational goals and Market awareness goals through an effective communication strategy.
Measuring success
Practice has shown that the first 6 months of a launch set the tone and define the lifecycle and success of the product launch. These 6 months have a disproportionate influence on later success. Sinopsis measures success based on external data, through continuous market tracking, and on internal data against the set goals.
Deliverables:
- Market size, structure, competitive environment and SWOT analysis
- Own product attributes vs. direct competitive brands
- Price and Channel analysis
- Marketing Mix model based on the evidence collected and analysed
- Market strategies (distribution performance, promotion, and good current practices)
