Category Management-CatMan
We help pharmacies maximize their retail space’s selling potential by creating assortments, planograms and floor plans that drive category growth.
Our Services
Shelves are the backbone in retail and should always be optimized
Sinopsis Category Management supports pharmacists to optimize their store’s efficiency and reach their profit goals. We advise and recommend better practices for product allocation and shelf layout organization, to promote cross-selling activities and maximize sales. Our team works with the pharmacist on the practical implementation of the new category management approach.
A specialized category management methodology
Sinopsis has developed a specialized category management methodology that takes into account the needs of pharmacy clients to easily navigate and identify the therapeutic features of the products they are searching for. Our comprehensive solution for space and category management in pharmacies is data-driven and utilizes advanced image recognition technology for accurate data collection. With a database of pharmacy products, we are able to accurately recognize images and text for the creation of shelf planograms.
Optimise your shelfs to promote cross selling activities
Sinopsis proprietary optimization methodology, based on product attributes and sales data, results in optimal product allocation recommendations for store managers and pharmacists, which are presented in the form of a planogram.
Our purpose is to enhance the competitiveness of the pharmacy channel by providing a unique and innovative solution that improves the efficiency and profitability of pharmacies, leading to increased revenue for businesses and growth for the sector as a whole.
Catman Service: Optimizing Retail Success
Our Catman service delivers results through strategic store planning. We recreate the pharmacy’s shelf on current planograms and link sales data to shelf information. Historical benchmarks and current analysis guide decisions. We analyse sales by families of products, rank brands/skus, and recommend planogram optimisation for enabling a self-service experience to consumers. With Catman execution and remapping, we then measure the impact of new planogram design and we provide feedback for further improvements.
Elevate your retail performance with data-driven insights.
